Improvement of customer satisfaction through end-to-end process optimization in the insurance industry

Initial situation

  • A leading German insurance group needed to reduce complaints and improve customer satisfaction in claims management
  • The insurer's market position was at risk due to declining customer satisfaction
  • Customers and debtors criticized the excessive number of contact points
  • Employees were also under significant pressure due to high workloads
  • To counteract the negative developments within the company, the claims management processes needed to be redesigned

Achievements

0
cNPS-points increased
0 %
Customer complaints reduced
0 %
Processing efforts in the process reduced

Our approach

  • Define and implement a sustainable target process
    • Analyze the current situation
    • Map multi-channel customer journey
    • Develop new end-to-end process including data flows
    • Align team organization with the target state
    • Establish process control mechanisms
    • Implement measures to achieve the target state
  • Coach managers and actively involve them in the implementation to ensure the effectiveness of the new processes