Sales excellence – drive sustainable margin improvement through a value-over-price strategy

You will achieve

  • Higher margins through better prices
  • Focus on customer benefits instead of product features
  • Clear differentiation from competitors
  • Stronger customer loyalty
  • Higher profit rates
  • Shorter sales cycles through targeted messages
An upside-down triangle diagram with five layers labeled from top to bottom: Geschäftsnutzen, Strategischer Wert, Operativer Wert, Produkteigenschaften. Above the triangle: Kundennutzen über Produkt-zentriertes Verkaufen priorisieren.

Representative results

0
Margin increased
0 x
higher win rate
0
Increased average transaction size

What we deliver

  • Clear, actionable value propositions and guidelines for value-oriented sales
  • Tailor-made training and coaching programs
  • Integrated tools and templates in CRM (e.g. ROI calculator)
  • Integrated value communication in offers and negotiation training for employees

How we do it

  • Identification of customer needs and key value drivers
  • Development of value propositions for target segments
  • Integration of value-based sales into communication and offers as well as training of the sales teams
  • Promotion of cross-functional cooperation (sales, marketing, etc.)