Sales Excellence – drive sustainable margin improvement through a value-over-price strategy

You will achieve

  • Higher margins through better prices
  • Focus on customer value instead of product features
  • Clear differentiation from competitors
  • Stronger customer loyalty
  • Increased win rates
  • Shorter sales cycles through targeted messaging
Ein auf den Kopf gestelltes Dreiecksdiagramm mit deutschem Text: Kundennutzen über produkt-zentriertes Verkaufen priorisieren an der Spitze, gefolgt von vier Ebenen: Geschäftsnutzen, strategischer Wert, operativer Wert, Produkteigenschaften.

Representative results

0 %
Deal margin increased
0 x
Higher win rate achieved
0 %
Growth in average deal size realized

What we deliver

  • Clear, actionable value propositions and comprehensive value selling playbooks
  • Customized training and coaching programs
  • Integrated tools and templates in CRM (e. g. ROI calculators)
  • Embedded value communication in proposals and negotiation training for employees

How we do it

  • Identify customer needs and key value drivers
  • Develop value propositions for target segments
  • Train sales teams in Value-Based Selling techniques and embed Value-Based Selling into communication and proposals
  • Foster cross-functional collaboration (Sales, Marketing, Product Management)