Securing acceptance and commitment through a collaborative approach to strategy development

Initial situation

  • A traditional, medium-sized metal processing and construction company needed to revise its strategic direction
  • The market environment was characterized by increasing competitive and price pressure, as well as a considerable shortage of skilled workers
  • The company has been experiencing a downward trend in sales and earnings for several years now
  • A new corporate strategy should ensure stable and profitable growth

Achievements

Strategy
Developed together with the divisions and aligned with the divisions
0
Fields of action defined for strategy implementation
PMO
Established for implementation control

Our approach

  • Take a collaborative approach involving middle management to develop corporate and derived departmental strategies
  • Define vision, mission, USP, True North and strategic guidelines in workshops with management
  • With an expanded management team
    • Identify relevant external trends and framework conditions
    • Define area-specific target business models
    • Derive fields of action and measures and define prioritization criteria
  • Set up and establish a PMO